Investments in eastern Europe are ongoing
Alessandro Benetton, Benetton Group Executive Deputy Chairman, launches the innovative, eye-catching new store concept in Poland, in two stores in Warsaw and Cracow. This is a further example of the Group’s on-going investment in modernity and its desire to combine expansion in the world with a particular attention for architecture and design.The new design concept, developed by Studio Lissoni, features in both the Polish shops. It elegantly conveys Benetton’s innovative, colourful and responsible image and creates a strong sense of style and beauty in cities around the world.
In Warsaw, Alessandro Benetton will open the newly renovated United Colors of Benetton store offering woman, man and child collections, situated in Zlote Tarasy, the city’s top shopping centre. On this occasion the shop’s 280 square metres will form the stage for a presentation of the new adult and child collections for autumn/winter 2011-2012.
Following it will be the turn of the United Colors of Benetton store for adult collections in Cracow. The 180 square metres store located inside Galeria Krakow, the city’s most popular mall, has undergone a complete makeover. The event will feature a performance by live mannequins, highlighting the brand’s open, innovative spirit.
